How Can We Help?

Sensible Strategies offers business model and audience development consulting and services to special interest magazine publishers, helping you improve profitability, and sustainability while dealing with today’s rapidly evolving media environment.

We offer over 35 years of real-world publishing experience, including online publishing, circulation management, direct marketing, advertising and ancillary product marketing. We bring business-side expertise to your organization while helping your staff to develop their capabilities.

We help publishers of niche and special interest magazines or those considering launching new magazines, develop sensible and successful strategic plans including

  • strategic planning, including launches & restructuring
  • subscription source evaluation
  • circulation promotion strategy including direct mail campaign design & back-end analysis
  • fulfillment Systems Analysis & RFP development
  • reader research
  • ancillary products strategy.

See What We Do for more detail.