How Can We Help You?
We offer 30 years of real-world publishing experience, including online publishing, circulation management, direct marketing, advertising and ancillary product marketing. We bring business-side experience to your organization while helping your staff to develop their capabilities.
We help publishers of smaller magazines, or those considering launching new magazines, develop sensible and successful strategies in the following areas:
- Circulation promotion strategy
- Subscription source evaluation
- Direct mail campaign design and back-end analysis
- Reader research
- Magazine Web site design
- Digital publishing systems
- Ancillary products strategy
- E-commerce for profit
- Advertising rate structure & design
- Fulfillment Systems Analysis & RFP development
- Strategic planning (launch & restructuring strategy)