Reader Research
Who are Your Readers, and What Do They Want?
Advertisers demand to know more about your readership than just circulation numbers, but traditional reader studies are very expensive. Online reader surveys have come to the rescue of smaller publishers. We can help you design reader research that profiles not only your subscribers but your newsstand buyers and pass-along readers as well. Data are available almost instantly, with unlimited ability to examine your readers by age group, gender, income or whatever you like…and all of this at a small fraction of the cost of conventional mail or phone surveys.
Questions? Contact us.